Home Page
This is the first page on your web site that people will see. It should have basic information about yourself or your business, links to all main areas of your web site and some brief current news or specials.

This page is included with every package available.

About Us
This is where you put who you are, where you came from, how long have you been in business and what makes you so special. This page would explain in depth your entire background. Many users may choose to overlook this page, but this is another tool that helps give personality and a touch of humanity to an otherwise impersonal web site.

This page is included with every package available.

Contact Us
This page will show your basic contact information: Name, Address, Phone number, Email address, hours of operation. To avoid the continuance of SPAM email we no longer recommend your email address to have a direct hyperlink. Therefore this page will also have a form for the visitors to fill out and send to you. When they submit the form they will get a Thank You page.

This page is included with every package available.

Directions to our Store
This page will have directions to your store from all main routes. These are similar directions as you would give to customers over the phone. Additionally, we will provide a direct link to Mapquest or Yahoo Maps with your address already filled in so the user can get their own quick directions.

This page is included with every package available.

Our Store Policies
What is your return policy? Do you have a layaway policy? Do you allow shopping bags to be brought into your store? Is there a dress code? What are your store hours? Anything you would normally post on your front door or behind your register should be posted on this page.

This page is included with every package available.

Services We Provide
This page will explain the products or services you offer. You could explain each service in detail and/or provide a table showing the differences between your service offerings.

This page is included with every package available.

Store Events
This would be a listing of your regular events, promotions, trade show appearances and anything else you would want to tell to the public. This schedule could show a list of events as far into the future as you would like.

This page is included with every package available.

Master IJO Jeweler (if member)
Explains the benefits the customer can receive because you are a member of IJO; how you have the ability to purchase from top quality manufacturers, attend trade shows, educational seminars, and even make trips to Antwerp.

As a member of IJO this page will automatically be included in your web site package.

Awards/Achievements/Credentials
Have you been offered any local, state or national awards, and do you have photographs with you accepting the award? Show all that here. Has your web site won any awards? Do you have award winning people working for you? This is all important information to help differentiate your business from someone else's.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Calendar
This would be a physical representation of a calendar on your web site. It could be a small calendar with bold dates showing when something important is happening or it could be a full calendar showing boxes for every day with important information filled in. Just like the Schedule page, this would be a listing of your regular events, promotions, trade show appearances and anything else you would want to tell the public. This calendar is limited to 3 months, but perhaps easier to read than the Schedule page.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Client/Customer Testimonials
One of the best sales tools is word-of-mouth. What are your customers saying about you? Find out; ask them to write testimonials and feedback letters. Ask them if they would not mind being quoted, and then take these testimonials and post them on this special page.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Designer Links
You can choose this page to be included in your package or purchase it for an additional $120.

FAQ
This page will have all the Frequently Asked Questions of online users and your current and previous customers. Remember that an FAQ page should only have questions that customer have asked you. You SHOULD NOT post questions you WISH your customers would ask you. (that is a don't os web sites.)

You could also use this page to reiterate hours of operation and your return policy (which should be on the Store Policy page).

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Guestbook
Allow people to post comments on your web site. The comments are sent yo you via email and are not posted automatically on your site. You can choose which ones to have added to your site at any time.

This page is one of several Goodwill pages designed to make your web customer interact with you. The more they have with you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

In the News
Has your store or any of your products, services or staff members ever been featured in the newspaper, magazines or on television? Assuming you can get permission to use the article, post it here.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120

Links & Resources
You can't possibly know everything. And if you tried to show too much information on your web site, your business model would get lost in the deep content. Having a Links & Resources page will allow you to provide extra pertinent information to your customers that you feel they might need or ask for. If for example you sell a product that has recently been reviewed by a magazine, you could put a link to that magazine on this page. You could also link directly to your manufacturer/supplier if they have extensive data sheets on-line instead of archiving them on your site.

Links on this page will open up in a new browser window.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Meet Our Staff
Another way to provide a human face or personality to your web site, this page could list all or some of your staff members with or without a brief bio and photo for each.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Our Community
This page is used to give your company some personality. Listing what happens in your local community and perhaps even how you have been involved in it is a good way to show that you care about people. Everyone does some participation in local community events, large and small, and you may not even realize it. This page is a subtle sales tool that will provide your customers with an added level of comfort just by showing that you care about the world around you. Some examples: March of Dimes, AIDS Walk, Local Sports Sponsorships.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Owner's Message
As the owner of your business, you may occasionally want to communicate directly with your customers. If this is a private web site, then this is where you would communicate directly with your staff. It could be a general thank you letter, or your plans for future growth and how to explain how things could get even better than they already are. It could be also be a business status letter.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Press Releases
You can choose this page to be included in your package or purchase it for an additional $120.

Sales
What is currently on sale? List your schedule of sale items here. Since many marketing strategies say that sales actually cause a decline in business in the long run, some stores don't run them. This page could also be used as a "closeouts" page.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Site Map
This is a basic overview of your site showing ALL web pages, with links to them. You should have this page linked to from every other page in your site, just in case a user gets lost they will have a way to navigate back to where then want to go. If your site is difficult to navigate or has more than 3 levels of hyperlinked information you should provide a Site Map. It shows the users that you care about them, and they don't have to retype your URL to get back to the home page and start over.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Special Offers
Unlike your Sale page, this page will be used to explain any normal discounts you offer for one reason or another. Do you give discounts on special days like birthdays or anniversaries? Maybe you have a deal with the movie theatre down the street so that you provide a 10% discount when someone shows their ticket stub. Maybe you provide a larger discount on big ticket items when someone purchases a Cadillac at your local car dealer.

You could also provide a web site special offer giving a discount just because they used your web site. They would have to print the special offer and bring it to your store.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Legal Notices
This is the legal jargon so often found on web sites that explains how customers should and should not use your web site. You would also state how you will use their collected information. Psi Prime's Terms of Service does not permit you to use our equipment for perpetuating SPAM. We have a few samples of TOS that we will provide as a basis for your own.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

What's New
Regular visitors to your site or your store may check in from time to time at your web site to see what is happening. This page will provide a quick glance of new things happening. You could say who your new staff members are, welcoming them on board; you could show photos of your newly redesigned store; you could announce special product displays or upcoming new lines of merchandise. Perhaps you have a display item on loan from a large corporation or you will be giving demonstrations on something for a limited time; this is where you would provide all the details.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

Custom Designs
If you make custom jewelry in your store then this page is where you will show off your skills. Include real photos of your work or even CAD/CAM drawings and renderings.

This page is one of several Goodwill pages designed to make your web customer learn who you are. The more they learn about you, the more they will trust you, the more they will be interested in purchasing from you. You can choose this page to be included in your package or purchase it for an additional $120.

4C's of Diamonds
This page provides the reader with all the information they need to understand how diamonds are graded. It includes full explanations of Cut, Clarity, Color and Carat weight.

This page is one of several Education pages designed to keep web visitors coming back to you. This page is a helpful resource that many people might bookmark in their browser. You can choose this page to be included in your package or purchase it for an additional $120.

Anniversary Gift Guide
We've gathered the traditional, modern and gem anniversary lists starting with the 1st anniversary through the 60th anniversary.

This page is one of several Education pages designed to keep web visitors coming back to you. This page is a helpful resource that many people might bookmark in their browser. You can choose this page to be included in your package or purchase it for an additional $120.

Birthstone Guide
We've gathered the history behind why stones are associated with each month and created a page that is very interesting to read. This page shows each month and the associated stone for both the calendar month and zodiac sign.

This page is one of several Education pages designed to keep web visitors coming back to you. This page is a helpful resource that many people might bookmark in their browser. You can choose this page to be included in your package or purchase it for an additional $120.

Famous Diamonds
You can choose this page to be included in your package or purchase it for an additional $120.

Gem Guide
We took the most popular gems from A to Z and created a page describing each of them.

This page is one of several Education pages designed to keep web visitors coming back to you. This page is a helpful resource that many people might bookmark in their browser. You can choose this page to be included in your package or purchase it for an additional $120.

Gold Karat Info
You can choose this page to be included in your package or purchase it for an additional $120.

Diamond Buyers' Guide
This is a basic rule of thumb discussion about considerations when buying a diamond.

This page is one of several Education pages designed to keep web visitors coming back to you. This page is a helpful resource that many people might bookmark in their browser. You can choose this page to be included in your package or purchase it for an additional $120.

Proposal Ideas
With our experience running a singles web site for New Jersey (nj-singles.com) we put together 30 of the most popular and cutest ways that we know people have proposed. We'll show them to you and you can choose which ones to include on this page, or choose them all. This is a fun page to read, and yes, these have all been used for real!

This page is one of several Education pages designed to keep web visitors coming back to you. This page is a helpful resource that many people might bookmark in their browser. You can choose this page to be included in your package or purchase it for an additional $120.

Jewelry Care (34 items)
When you choose this page you will actually get 34 pages added to your site, most are small popup window pages.

We have put together a long A to Z list of common gem stones used in jewelry. The main page of Jewelry Care gives an introduction about jewelry care in general and it shows a list of the gem stones. When you click on the gem stone name you see a popup window with specific gem care information.

This page is one of several Education pages designed to keep web visitors coming back to you. This page is a helpful resource that many people might bookmark in their browser. You can choose this page to be included in your package or purchase it for an additional $120.

Pearl Info
You can choose this page to be included in your package or purchase it for an additional $120.

Antwerp Diamonds w/form w/thank you
If you take trips to Antwerp Belgium with IJO then this is an important page for you. This page explains how you can hand pick a special diamond for your customers and at the best price. At the bottom of the page there is a link to an Antwerp form page where the visitor can request more information specifically about your Antwerp trips. Once the form is submitted the visitor will see a thank you page. This Antwerp "page" will actually add 3 pages to your web site.

This page is one of several IJO Specific pages offered only to IJO members. You can choose this page to be included in your package or purchase it for an additional $120.

Antwerp Advertising by Marketing Momentum
Marketing Momentum publishes a set of advertising exclusively for IJO and the Antwerp trips. If you have these ads in your store then you could also get a matching 5 page set for your website.

On the last page a visitor can request more information specifically about your Antwerp trips. Once the form is submitted the visitor will see a thank you page.

This page is one of several IJO Specific pages offered only to IJO members. You can choose this page to be included in your package or purchase it for an additional $300.

Antwerp Plus
If you take trips to Antwerp Belgium with IJO then this is an important page for you.

This page explains how you can hand pick a special diamond for your customers and at the best price. At the bottom of the page there is a link to an Antwerp form page where the visitor can request more information specifically about your Antwerp trips. Once the form is submitted the visitor will see a thank you page.

Included with this version is also a personalized homepage graphic, and a 10 picture gallery of photos from your previous trips. We also include a countdown to your trip on your homepage to increase interest in the trip.

This Antwerp "page" will actually add more than 12 pages to your web site.

This page is one of several IJO Specific pages offered only to IJO members. You can choose this page to be included in your package or purchase it for an additional $300.

IJO|MJ Branding Page w/ Auto Updates
If you are a participant in the IJO Branding Campaign then this page is a must for you. Since we created and maintain the masterjeweler.com web site we are able to provide you with a direct connection from that web site to yours. Every time the ad on the branding web site changes we will change the branding ad on your home page and update the branding information on your branding page. You will never have to worry about keeping this page updated since we will do it automatically every month for you.

This page is one of several IJO Specific pages offered only to IJO members. You can choose this page to be included in your package or purchase it for an additional $120.

Floating Memo (flash video)
Specifically for those trunk shows or floating memo programs you have coming to your store for a few days. Show photos of the pieces you will have and full romantic descriptions of those designers as well.

To top it off, if you have an IJO supplied commercial we will convert it into Flash for you and put it on this page.

This page is one of several IJO Specific pages offered only to IJO members. You can choose this page to be included in your package or purchase it for an additional $120.

Forever 10
If you promote carry the Forever 10 Diamond in your store then you should also be promoting them online. This page give the reader a brief introduction to the F10 Diamond and it will.

This page is one of several IJO Specific pages offered only to IJO members. You can choose this page to be included in your package or purchase it for an additional $120.

Newsletter PDF & Archives
Publish the IJO supplied newsletter online every quarter. IJO will send us your newsletter in PDF format and we will upload it to the web site. Ask us for more details.

This page is one of several IJO Specific pages offered only to IJO members. You can choose this page to be included in your package or purchase it for an additional $120.

Promotions That Work
IJO has a lot of ideas of how you can put together special promotions in your store, and we have corresponding promotional tie-ins for your web site for each.

This page is one of several IJO Specific pages offered only to IJO members. You can choose this page to be included in your package or purchase it for an additional $120.

Base Metal C.M.S.
This is the underlying database system that give the Psi Prime Psiclopedia it's power. Edit the pages on your site without any help from the staff at Psi Prime without any knowledge of HTML.

You can have unlimited Admin accounts to help manage your online information.

This very large module can be added to any of our Static package for $1350. By adding this module your static site effectivily becomes a Psiclopedia^TM eBusiness website.

Terms of Service
Included with the CMS

Privacy Policies
Included with the CMS