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IJO Member Services
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You are a member of IJO—show it off!
Let your customers know why being a dedicated member of the Independent Jewelers Organization is important to you, and important to your store’s integrity. We offer several pages that illustrate this very thing. Here is a sample of some of our IJO offers.
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With our IJO Branding tie-in system, once they click on your web link, they will see the exact same jewelry item on your home page that they just saw in the magazine and on MasterJeweler.com.  This visual recognition creates an instant connection; this is the power if the IJO Branding Campaign. Your site will be enhanced with new flash graphics for your homepage, a more detailed description of the pieces, and alternate views of the jewelry available. You will still get all 12 items available to you, and you will also be able to control your own flight schedule!
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With your participation in the IJO National Advertising & Brand Awareness Campaign, you are hoping for at least two things: exclusive merchandise that no other store in your area carries, and further exposure to your store. Through MasterJeweler.com, a zip code search brings your store that much closer to potential buyers.
With the MasterJeweler.com search, the potential buyer sees your name, address, your phone, your e-mail address as well as your web site. In a market where the public’s attention span is about nil, having a web site is instant gratification.
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We created the IJO Branding web site MasterJeweler.com and we are tying your web site directly into it.
When you advertise in your local papers, magazines, or on the radio, you can let us know using a special link we will provide to you, and we will change the homepage to show the item you are advertising with no extra charge. In fact, if you know in advance when those ads will go out, we will program your site to change automatically on the dates specified! If you do not have a schedule, all of the items will be showcased randomly so that your customers can see the variety exclusively available to you.
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You are entitled to a $150 website rebate as part of your overall $1500 co-op dollars. We will provide you with an invoice that specifically says "Branding ad" so you can submit it to IJO at the end of the current campaign. Since our Branding Tie-in is $325, you will get back $146.25 toward your $150 website rebate. Also don't forget you still need to submit a printout of your web site home page. |
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If you travel to Antwerp, you should let your customers know you travel to Antwerp! We have pre-written verbiage directly from one of our customers, an IJO Master Jeweler, that is completely customizable.
This page explains how you can hand pick a special diamond for your customers and at the best price. At the bottom of the page there is a link to an Antwerp form page where the visitor can request more information specifically about your Antwerp trips. Once the form is submitted the visitor will see a thank you page. This Antwerp "page" will actually add 3 pages to your website.
If you are a customer of Marketing Momentum, we will match your advertising. Please contact us for more information on how that works. |
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If you promote The Forever Ten Diamond in your store then you should also be promoting them online. This page give the reader a brief introduction to the Forever Ten and it will show the F10 Flash video.
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IJO publishes a quarterly IJO Consumer Newsletter that can be personalized with your store name and photo. If you order more than 1000 copies of this newsletter you are eligible to request a PDF version of the newsletter for a small additional charge. Simply make sure you check off the CD option on the regular newsletter order form and IJO will automatically send us your newsletter, we will automatically add to your web site.
The Newsletter "page" will slowly become a saved resource of back issues of your newsletter. It will start as a newsletter index page, with 1 newsletter hyperlink. If you have back issues of the newsletter on PDF we could include them and create a nice catalog for you to start. More issues are added every quarter.
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